Index is a Vienna-based design shop and online store focused on industrial design products rooted in functional minimalism. The brand identity draws from Vienna’s design heritage and the playful spirit of the Vienna Secession. A Fin-de-Siècle character anchors the identity, embodying the brand’s connection to Vienna’s past and shown in simple, everyday poses that mirror the functional nature of Index products. The system is completed with moody film-style photography, a warm-toned palette and a logomark inspired by the bold, expressive letterforms of Secessionist publications. Website coming soon.