Route.

Brief: Brand identity + packaging design for a seed producer.

Concept: The design offers a refreshing alternative to the generic seed packets that dominate the industry whilst also shining a light on the seed’s origins. The typeface was inspired by the simple, cargo-style type used on shipping containers carrying goods overseas. The long, winding line illustrations were designed to portray the journey, or route, that the seeds have been on. 

STUDENT PROJECT | BRANDING | ILLUSTRATION | PACKAGING